Chelsea are getting more and more attractive to sponsors, and the club have signed a new partnership deal with deodorant brand, Sure, and Eden Hazard will also be an ambassador for the brand.

Chelsea Football Club is delighted to announce Sure as our new official personal care partner, and Eden Hazard will become an ambassador for the UK’s number one deodorant brand, Chelsea FC announced via its official website.

Sure products will feature in the Chelsea changing room from now on, both on matchdays at Stamford Bridge and at our Cobham training ground.

Christian Purslow, Chelsea FC managing director, said: “Sure is the UK’s number one male deodorant that prides itself on performance, so we are proud to have another market-leading brand support us as we draw towards the business end of the season. We look forward to a successful partnership.”

Claudio Bellen, brand manager of Sure UK, added: “We are extremely pleased to announce our partnership with Chelsea FC. Football is the most watched sport in the UK and a key passion point for the brand’s target audience. With such a high profile and ambition to match, we can think of no better club to champion our values of superior performance under pressure.”

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Chelsea is more than just a football club to me; it's a passion I share, and my affinity with the Chelsea badge is one that will last forever. As far as watching my favourite team is concerned, I'd rather miss a meal than miss a Chelsea game.