The International break is often seen as an unwanted distraction from the thrills of club football. It could derail a club from reaching its season objective in happenstance of fitness issues, team instability, speculation on players futures as well as conceivable issues of loss of form. These issues are the bane of the International games for football clubs.
The same goes with Chelsea as speculations over a summer transfer of Eden Hazard to Real Madrid and Willian Borges to Manchester United goes viral. The fitness scares of Diego Costa and Thibaut Courtois should give Conte and the club enough food for thoughts. In this regard, Chelsea must deal with these issues in the manner a big club would do.
Here are 3 things Chelsea must do to sustain their big club status:
WE MUST NOT SELL OUR ‘ASSETS’:
Star players are big assets to a club and can bring great fortunes. Let’s imagine the world-record breaking fees the likes of Ronaldo, Bale, Pogba and Neymar will command if they are put on sale by their respective clubs. On the flip side, their on & off field contributions matter the most as it gives their clubs the recognition they desire. They are ‘goldfishes’ and it is often said that there’s no hiding place for a gold-fish. Chelsea are no exception as we have quite a number of ‘gold fishes’. Our remarkable season has got our ‘gold fishes’ looking admirably attractive to potential buyers. But we must resist their overtures as we recall that one mental forte of big clubs is that they don’t sell their assets – star players, more especially to their rivals. It is fantastic to have our star players in blistering form which makes them transfer targets for other clubs, but if Chelsea must sustain the success in our rebuilding process, then we must overcome the temptations of selling our star players. Here’s what Ex-Chelsea player and assistant Coach, Ray Wilkins thinks:
“I couldn’t give a monkey’s what they offer. Chelsea wish to be the best club on the planet and they’re heading in the right direction.
“What they’ve done over the past 10-12 years has been nothing short of phenomenal, so if you want to be the best why sell the best?”
Absolutely fantastic reasoning! It’s not rocket science, but just simple logic that if we want to really sustain our status as a big club, then we must look to secure the futures of our best players with irresistible deals. Chelsea must also look to buy the best players than selling our best players – they’re our real assets.
How can a club attain greatness if they aren’t winning silverware. Certainly, Chelsea are on green light as Abramovich millions eased the financial struggles of the club less than two decades ago. But the need to be more competitive is vital as this will attract business partners and potential targets – star players – in the transfer market, promote the club’s brand and position us as one of the elite clubs in world football. With so much success being celebrated over the years, the need for continuity of the trend should be seen as a norm and necessity if we are to retain our status as a big club.
BUILD FINANCIAL POWER:
Certainly, this is a super forte of big clubs. They have the financial power to do whatever they like – buying Galacticos players, afford huge financial outlay on star players, organise community development initiatives and also maintain a healthy financial balance. All these and more give rise to dominance, popularity, increase in fan base, and create an attraction to potential investors which can be profitable in the long run.
Let’s hope for the best….cheers!