THIS IS HOW CHELSEA WANT TO USE WHATSAPP TO BOOST THE CLUB’S YOUNGSTERS

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Photo: Darren Walsh

WhatsApp is a buzzing social media platform that’s gaining popularity with each year, and it has now become relevant in the football world, as far as the Premier League and Eddie Newton is concerned?

You remember Newton? The ex Chelsea player who was part of Roberto Di Matteo’s coaching crew alongside Steve Holland as we went on to win the Champions League and FA Cup.

The former Chelsea coach who was brought in as loan player technical coach last summer is using social media to bring the players closer together and it is proving to be a major success as the youngsters maintain their strong team spirit and are kept up-to-date with the latest changes taking place in and around Stamford Bridge.

Newton said: “We have a lot of players out on loan but we have the structure to cope with it.

“These youngsters are big products for the club and we are regularly monitoring their progress and their games. We make sure that we stay close to them.

“We have a WhatsApp group which is designed to help that and all the players feel part of the same process. It helps everyone stay closer together regardless of where they are playing.

“I am an old man so I don’t get too involved in the discussion! But we obviously monitor what the players are saying and it is a big help to everyone.

“It is a platform for them to communicate with each other and let each other know how they are getting on. It is used after games if players have scored or have won the man of the match.

“A lot of these players have grown up together and know each other so well so they feel very comfortable using this kind of platform.

“We will have our say as well if we want to get a message through to them, but this is a massive tool for us and it is proving to be a big success.”

Speaking on Tammy Abraham and Andreas Christensen who have both been enjoying a good season in their respective clubs, Newton added: “These players need to keep developing but they are having the best development at the moment and it would be fantastic to see some of them break into the first-team squad.

“We know the first-team are under pressure to win trophies but there are some great young players and the likes of Andreas has had two very good seasons getting crucial experience.

“If Antonio and Michael Emenalo (technical director) feel they are ready to make the step up, it would make our work even more worthwhile.

“We have seen it with Victor Moses this season and the likes of Nathan Ake and Nathaniel Chalobah are also involved with the first-team squad so we hope there are many more to follow.

“We are very proud of the boys in the squad and we have a very successful system. I am very pleased with how we are progressing.”

About the Author

VICTOR N
Chelsea is more than just a football club to me; it's a passion I share, and my affinity with the Chelsea badge is one that will last forever. As far as watching my favourite team is concerned, I'd rather miss a meal than miss a Chelsea game.