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Chelsea’s commercial value has been increasing over the years, and the Blues have now announced a new partnership with communication technology giants, Ericsson.

The partnership includes introducing free Wi-Fi coverage for supporters throughout Stamford Bridge for the first time.

Ericsson will allow fans to access Wi-Fi and share their experiences with friends and followers around the world.

Stamford Bridge is regularly full to capacity during games and this makes it difficult for mobile networks to offer quality service. So supporters can now enjoy a seamless digital experience despite the crowd.

Chris Townsend, Chelsea FC commercial director, said of the partnership: “We look forward to a rich partnership with Ericsson which will directly assist the thousands of fans who come regularly to Stamford Bridge. Ericsson leads the way in providing innovative digital solutions and we welcome them to the Chelsea family.”

Arun Bansal, Senior Vice President, Europe & Latin America, Ericsson (pictured above), said of the deal: “Our research indicates that people want to use their digital devices wherever they go – and the urge to connect is even greater at a Chelsea FC home game. Through this partnership, we will ensure the connectivity at Stamford Bridge matches the quality of the football and look forward to exploring further options that will enable Chelsea FC to take the digital experience to the next level.”

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Chelsea is more than just a football club to me; it's a passion I share, and my affinity with the Chelsea badge is one that will last forever. As far as watching my favourite team is concerned, I'd rather miss a meal than miss a Chelsea game.