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Photo: Real Madrid

Chelsea will break the club’s transfer record with the signing of Alvaro Morata from Real Madrid.

Fernando Torres held the Chelsea transfer record for many years after his move from Liverpool to Chelsea for a record £50 million in January 2011.

Morata’s fee is reportedly worth £60 million with add-ons that could further increase the value and Conte has blamed it on the nature of today’s transfer market.

Conte was asked about the size of transfer fees and he labelled the current transfer market a ‘crazy market’, highlighting a selection of fees paid across the board for strikers this summer and pointing out that in order to buy a ‘simple, normal player’ a club has to think about spending 40 to 50 million euro.

“This is the situation now,” he said, “we have to live with it and you must be very good and don’t make mistakes when you buy because you have to spend a lot of money and it is very important your choice. Morata for sure is a first-choice [for team selection] a good striker and a player with the right prospects for Chelsea. He is very young, for sure he can improve a lot and I hope to show his value with us.”

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Chelsea is more than just a football club to me; it's a passion I share, and my affinity with the Chelsea badge is one that will last forever. As far as watching my favourite team is concerned, I'd rather miss a meal than miss a Chelsea game.