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It’s no secret that Alvaro Morata has struggled to make his mark at Chelsea since joining last summer. The Spain international has only managed 15 goals in 48 appearances across all competitions since his Chelsea journey started. Obviously, that isn’t so bad a return, but then knowing he missed far too many scoring chances does his case no good either.

Chelsea had to acquire Olivier Giroud from London rivals, Arsenal in January, after sending Michy Batshuayi out on loan to Borussia Dortmund. Giroud has been decent, but at his age, I doubt Chelsea will be willing to rely on him solely to put up a good challenge for titles next season.

A few names have been mentioned in relation to Chelsea’s striking problems, but I personally don’t see the sense in getting any of them.

Gonzalo Higuain of Juventus is a reported interest, as the club look to take him off their wage bill. The Old Lady is also said to be interested in luring Morata to Italy in a swap deal that would see the Argentine go the other direction.


Bayern’s Robert Lewandowski is also rumored to be looking to leave Germany, and Chelsea want him. It is not exactly clear if these rumors are true, but I don’t think they should happen.

Strikers are sharper in their mid 20s and reach their peak in their late 20s, both Lewy and Higuain have passed that stage. They are still in good form and can bang in the goals, but I don’t see any value in buying them in the long run because sooner or later, they’ll fade out. Higuain will be 31 in December, and Lewandowski will be 30 in August – they are not getting any younger. Morata on the other hand is 25, and has talent regardless of his flaws.

Photo: Getty Images

The way I see it, I say give the man another season, and get some more talented players behind him, and see if things change. And if by the end of the coming season, nothing changes, we would be justified to seek a replacement for him, and if we must get one, it should be a younger player with lots of potential.

The most successful businesses are the ones that are set up with the future in mind; Chelsea need to think that way to remain successful.

About the Author

King Jay is a writer/broadcaster with years of experience under his belt. His love affair with Chelsea actually began as a joke, but today, he stands tall as a die-hard blue. What makes him perfect for this blog? He lives for Chelsea FC, in fact, I heard he sat in the middle of a road, and refused to go home after that bitter loss to Barcelona in 2009. Haha.