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Nike and Chelsea Football Club have today unveiled a new away kit for Chelsea ahead of 2019/20 season.
The new Chelsea away jersey is a beautiful one designed by Nike and inspired by the Mod culture which thrived in 1960s London. The new kit features a crisp white polo shirt complete with a button-down collar. This is trimmed with red and blue stripes and is fastened in the centre by two buttons, each inscribed with the phrase: ‘The Pride of London’.
The shirt is a crisp white polo jersey with a red-and-blue trimmed button-down collar.
3 Chelsea stars Cesar Azpilicueta, N’Golo Kante and Ethan Ampadu modelled the new kit, and also female footballer Fran Kirby.
“The kit is really beautiful, with so many nice touches,” says Chelsea Women forward Fran Kirby. “I know a little bit about Mod fashion and culture and you can see its influence on the kit. I think it’s a shirt you could wear to the game, but also in any situation, and I’m sure the fans will like it.”
“The concept we came up with is a homage to the Mods of 1960s London and their sharp style,” says Pete Hoppins, Nike Football Apparel Senior Design Director. “It really comes together through this iconic white polo, finished off with red and blue stripes from Chelsea’s heritage. We feel this kit will make the players feel super sharp when playing on the road.”