Chelsea In Search Of New Shirt Sponsors

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Chelsea’s £200million shirt sponsorship deal with Yokohama ends next year, and the Blues are currently weighing up their options as talks with Yokohama continue about a new deal.

The 2015 agreement with Yokohama was the second biggest in Premier League, and according to reports, Chelsea held talks with the Japanese tyre firm during pre-season tour to the country about an extension to the deal.

According to The Athletic, Chelsea – with Yokohama’s knowledge – have also started testing the market in case a renewal agreement isn’t reached.

Manchester United’s £53m-a-year deal with Chevrolet is actually the biggest in the Premier League, while Arsenal, Liverpool and Tottenham Hotspur have all agreed £40m-a-year shirt sponsorship deals to reach up to Chelsea.

In 2016, Chelsea signed the largest commercial deal in the club’s history with Nike, worth £60m-a-season over 15 years – which represents one of the biggest deals in club football.

Despite recent struggles, the Blues remain an attractive proposition for any prospective shirt sponsor even after failing to challenge for the Premier League title over the past two seasons.

Chelsea won the Europa League title back in May, and are in the Champions League for this season, which is still a plus for the Blues.

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