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Chelsea have unveiled a new brand ambassador in India as football is now gaining huge followership in the highly populated Asian country.
Star Bollywood actor Arjun Kapoor has been unveiled as a Chelsea brand ambassador in the country of over 1 billion people.
Kapoor visited the Chelsea training ground in Cobham where he met our current manager Frank Lampard. Kapoor who’s a Chelsea fan now has a role of bringing the Indian Chelsea FC community closer to the players and the club.
Chelsea announced his appointment on the official Chelsea website: “Chelsea Football Club is delighted to announce the signing of Bollywood actor Arjun Kapoor as our brand ambassador for India.
“In a first-of-its-kind association by any Premier League football club, the multi-talented actor who is an ardent Chelsea fan will lead the club’s India fan engagement initiative which will include Kapoor being featured in a series of digital talk shows featuring Blues fans in India. He will also be across Chelsea FC’s social networks and will communicate with fans online and in person.”
Speaking about the brand association, Lampard said: “We are delighted to welcome Arjun Kapoor into the Chelsea FC family. He is a versatile actor with a fantastic personality and a deep love for the club. Arjun’s charisma and passion will be brought onto screens as he hosts our brand-new digital fan-show ‘Out of the Blue with Arjun Kapoor’.
Kapoor said of the deal: “I have passionately rooted for the club, celebrated the victories and felt the heartbreaks from the losses. Chelsea is in a rebuilding phase and as a fan, I’m privileged that I’m getting to spread the word in India through my knowledge of the club and the game.
“I feel like a child inside and can’t stop smiling. It’s like a dream come true to be the brand ambassador of Chelsea FC in India. I’m thrilled that I will be hosting the club’s exclusively crafted campaign Out Of the Blue, intended to bring the Indian fans closer to the club.”