Leaked Chelsea jersey with new shirt sponsors

Photo: Chelsea FC

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Chelsea have announced a new shirt sponsor for the next three seasons.

Yokohama’s shirt sponsorship deal with Chelsea will expire at the end of the season but they will continue as Chelsea’s official tyre partner.

Chelsea have announced a three year sponsorship deal with British mobile network company Three and the deal is reportedly worth £40 million yearly.

Three’s brand logo will appear on the Chelsea jersey from next season in place of Yokohama tyres, and Footyheadlines have tried to picture how the new jersey will be like under the new shirt sponsors.

Speaking about the new partnership, Chelsea Football Club chief executive Guy Laurence said: “Mobile technology has revolutionised the way football clubs and supporters interact with each other which makes Chelsea FC and Three such natural partners.

“We have a social media following of over 100 million and the official app, The 5th Stand, has had nearly four million downloads. We stream live women’s and Academy football with men’s first team highlights available soon after matches.

“It truly is an area from which regular fans are benefitting and as communications technology develops in the coming years, Three will be at the forefront of the advances with the exciting roll out of 5G networks, helping to enhance and expand the experience of being a Chelsea supporter in the modern digital age.

“With Three, we have found a partner, who share our passion for innovation and we are delighted to have them on board and on our shirts.”

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Chelsea is more than just a football club to me; it's a passion I share, and my affinity with the Chelsea badge is one that will last forever. As far as watching my favourite team is concerned, I'd rather miss a meal than miss a Chelsea game.