Why Manchester United, Liverpool and Manchester City envy Chelsea in China

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Chelsea are the Premier League’s most popular club online in China, according to the Red Card report released this week.

The Blues rose from seventh place last year to third overall in the latest ranking with Barcelona in top spot and Real Madrid in second place.

Chelsea’s online growth in China is hugely thanks to a highly effective local video strategy which resulted in a two-million follower growth on Douyin and 1.3 million new followers on Weibo.

Manchester City were the next best Premier League side in fourth after placing ninth last year while Manchester United slipped from third to fifth and Liverpool dropped from sixth to seventh.

Chelsea’s signing of Christian Pulisic has also seen the Blues increase in popularity in the United States.

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OTONY
I eat, sleep and live Chelsea.