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Ahead of next season, clubs have a lot on their plate after the effect of the coronavirus pandemic, and this would definitely affect a lot of things including player transfers.
Former Liverpool and Tottenham transfer chief Damien Comolli has warned the Premier League’s ‘Big Six’ that COVID-19 could have a huge impact on their transfer plans this summer – and Comolli analysed it both from a finance point of view and also from a PR perspective.
Comolli doesn’t think clubs will be thinking of making expensive signings and don’t believe that any club that does so will have a good reputation.
“I think there are two issues on that front, the first is cash availability,” Comolli told The Football Show on Sky Sports. “The chairman of Brighton said they would lose £50million and the chairman of Burnley said they would lose around £50 or £60million. That’s their transfer budget. If they’re losing that kind of money then that’s their transfer budget out of the window to cover the losses.
“Unless they sell, and it’s a vicious circle because if they can’t sell, they can’t spend.
“The second aspect which I think will be interesting, there are two or three clubs in the Premier League and half a dozen around Europe who are sitting on a lot of cash.
“You’ve got the PR aspect to worry about if you’re a chief executive club. Are you going, in this financial crisis, would it be right or politically correct or morally correct for clubs to spend £100million on a player? I’m not sure that will be the case.
“A third aspect, I’m hearing this already. Clubs are asking for the government for handouts and furloughing staff, and asking not to pay corporate tasks.
“If those same clubs are linked with spending £100million on a player in newspapers, what would the taxpayer say? What would the government say? All these three aspects will make the market interesting.”